Ms. Gifford puts her clients first, because she understands that the best way to help her clients succeed is to serve them well and ensure they have the right products and services. She first gets to know her clients’ financial services needs before tailoring solutions for them. Then she follows up as her clients’ needs evolve over time. After three decades in banking, all of it in Florida, Ms. Gifford understands and serves her community. She is a member of the Greater Sarasota Chamber of Commerce and its Leadership Sarasota County program and the American Business Women’s Association.